02 — Analysis

Company analysis

Behind every great company is a story: someone who believed in an idea that others shrugged off. I start there, because you should meet the hero first. Then I look under the hood: how the business really makes money, what the financial statements hide, where it is heading and what it is worth next to its fiercest rivals. No cheerleading and no doom: I show what speaks for the company and what speaks against it. The conclusions are yours.

Technology and gaming · Fundamental analysis

ServiceNow (NOW): a company that is hard to leave

Some companies never get a cancellation notice, because switching would cost customers more than a price increase. ServiceNow is one of them, and now it is adding artificial intelligence to the price list. I check how much that moat is worth and what the next report has to show for me to change my mind.

● Updated 03/11/2026
08/10/202620 min read